Welcome! I’m Maura, UX Consultant.

Here user experience is collaborative, evidence-based, and person-centered.

I work with businesses to streamline brand recognition and to design intuitive digital experiences, ensuring every user touchpoint moves your audience closer to achieving your business goals.

  • B.A. Psychology / M.S. UX Design

    Building user trust and satisfaction through evidence-based strategies

  • 2+ Years of UX Design Experience

    Consulting across web, mobile, service, and digital materials

  • Keeping Humanity in Tech

    Dedicated to designing intuitively and accessibly for real people’s real emotions

My Approach

Collaborative

I begin by understanding your business goals through conversations with key stakeholders to identify both pain points and successes. I immerse myself in your brand and target users - the synergy between their values, culture, and unique strengths - while uncovering user needs, desires, and frustrations.

Evidence-based

I then apply methods like heuristic evaluation, competitive analysis, journey mapping, and user research to uncover pain points, inform strategy, and drive evidence-based design decisions that build trust between your users and your brand. I incorporate stakeholder perspectives throughout the process and deliver recommendations for iterative solutions that align user needs with business goals.

Person-centered

Throughout this process, I bring a psychologically grounded approach to UX consulting, blending human behavior, active listening, motivational interviewing, and cognitive science with genuine user insight. Through this, intuitive, meaningful brand-focused recommendations that resonate across users and platforms emerge.

Client Projects

Rosati Ice

Lead UX strategy for Rosati Ice during a key brand shift to natural Italian Ice cups. Unify visual identity and messaging across digital and print platforms to enhance usability, brand recognition, and user trust among B2B and B2C audiences.

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Bernie’s Pretzels

Lead UX strategy for Bernie’s Pretzels to build a custom website that reflects the brand’s identity and consumer needs. Design the site from the ground up using Figma for wireframing and Squarespace for development, collaborating closely with the business owner to iterate and align content with evolving needs throughout every step.

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Ebru Coffee Co.

Led UX strategy during Ebru Coffee Co.’s company-wide rebrand from coffee shop to coffee roastery. Advised the business owner and evaluated external designers’ wireframes and mockups to ensure the redesigned website improved usability, accessibility, and aligned with the brand’s identified core values.

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Let’s Connect!

Schedule a free 1:1 virtual coffee chat with me to discuss your UX design needs.